Search Marketing Analyst

Responsibilities

• Manage paid search marketing for multiple Evision accounts
• Monitor and maintain search
• Manage new client campaign setup and QA test for errors
• Engine accounts to maximize traffic and sales while hitting ROI targets
• Work closely with SEM Manager to optimize the campaigns
• Utilize 3rd party reporting & bid management tools
• Analyze raw data from search marketing programs to guide daily decisions and drive long-term strategies
• Maintain search marketing reports for each campaign
• Responsible for monitoring potential click fraud, spend, and monthly reconciliation of search marketing invoices against actual campaign delivery
• Develop and publish cross-functional reports to assist other departments with business decisions
• Identify and plan for heavy seasonal shifts
• Stay on top of the latest industry trends & developments
• Identify proper landing pages, research/develop keywords and create titles and description

Requirements:
• At least 1 year experience in online marketing; search marketing experience a plus
• Basic understanding of online marketing and how to measure success of a campaign
• Demonstrated ability to multi-task and succeed in a fast paced, dynamic environment
• Experience analyzing web metrics and applying understandings to the development and improvement of business products and initiatives

Strong organizational skills
• Outstanding communication skills, both written and verbal
• Strong decision making/problem solving skills and ability to think analytically as well as creatively
• Self-starter who can work independently, execute quickly and move to the next task
• Proficiency with Microsoft Office suite (solid Excel skills a must)
• Four year college degree or equivalent experience