Case Studies
EMAIL info@evisionworldwide.com
Search Engine Marketing Case Studies
Establishing Online Strategy for a Retail Company
A company selling skin care products wanted to use paid search engine marketing to boost their online sales. Initial testing needed to be done to find out which of the company’s products sold best, and what geographical variations existed. PPC test campaigns helped Evision create a highly targeted campaign focused on the client’s best-selling items. After 3 months:
- Conversions increased by 258%
- Website traffic increased by 217%
- Repeat visitors increased by 40%
The new campaign lowered the cost per click, increased targeted traffic and conversions, and continues to provide sustainable long-term results.
Refocusing PPC for a Health Sciences College
A sucessful health sciences college wanted to improve their search marketing results. Better quality of leads and a balanced campaign were a top prioroty for the college. Evision Worldwide structured a PPC campaign for the client that covered their complete spectrum of courses. Ad groups encompassed every field for which the college offers courses; each group was individually optimized and tracked. Evision’s team kept a close watch on spending and results, making frequent adjustments to focus the campaign toward increased ROI and not just clicks.
In the first month of Evision’s campaign:
- Improved ad quality and keyword relevance increased the college’s click-through rate by 200%.
- There was an 8-fold increase in impressions, providing the college with extensive brand exposure.
- Conversion increased by 30%.
- The average cost per click was reduced by one third, while the amount of targeted traffic to the website more than doubled.
PPC results continue to improve as Evision further refines the campaign.
Rebranding an Independent Manhattan Hotel
A 3-star hotel on the East Side of Manhattan near the United Nations decide to end their affiliation with one of the major national hotel brands to become an independent hotel. They needed Evision to:
- Establish the hotel online as a new brand
- Replace the revenue generated by the former brand
Evision Worldwide provided a new website with optimized content, designed for maximum search engine friendliness and high conversion rate. Further SEO efforts and a customized PPC campaign were initiated upon launching the website.
The hotel ranked very quickly for some very competitive terms in the Manhattan hotel market. Evision replaced the brand revenue for the hotel within 60 days. At the end of month 3, revenue was 30% higher than the hotel’s previous revenue as a brand. Revenue was up by 80% after 5 months.
Testimonials
“Evision is—simply put—awesome. Their team is consummate, very knowledgeable and passionate about all things related to e-marketing and making your website a profit center for your business. With their tireless ‘can do’ attitude, I know that my two new real estate websites—Altavie and Rincon Residential Towers—will soon be well optimized and generating revenue.”
Ingrid Summerfield
Executive VP, Capital Properties
“Evision has greatly enhanced Skinfo’s online presence. We saw an increase in traffic and sales the first month our PPC campaign was launched. We are happy with the consistent, positive results Evision provides.”
Suzanne Lombardo
Director of Business Operations and Development, Skinfo
“We have worked with electronic marketing firms offering Search Engine Optimization and Pay-Per-Click services for many years. Evision is the only agency that has made the process painless while delivering outstanding results. Working with Vikram and his team has made believers of our luxury hotel clients. We intend to continue using Evision. They make us look good!”
Allison Kneubuhl
President and Creative Director, Allimar Marketing
“CH&LA is fortunate to partner with Evision Worldwide. They share our vision of improving the California lodging industry. Vikram’s engaging presentation style and educational approach have enhanced CH&LA’s seminar series greatly.”
Lynn Mohrfeld
Executive Vice President,
California Hotel & Lodging Association
“Leading Practices in Search Engine Marketing was a timely topic very professionally presented. The material was comprehensive, informative, easy to comprehend, and practical. I learned a number of action points I can implement immediately. A great investment of time.”
Tom Walker
Owner,
The Rose Hotel, Pleasanton, California